When the Queen of England becomes ‘personally interested‘ in the problem your company is trying to solve, it’s both a shock and a much welcomed source of support.
Queen Elizabeth has led many brave fights during her reign, but her most recent declaration of war on plastic – banning straws and bottles from the Royal estates – tackles the silent global enemy of the 21st Century head on: big plastic.
Her stance on this issue is an example of the leadership we need today. But to facilitate the change she and others are calling for there must be product innovations to usher in this new era. Can these problematic products, manufactured to last well beyond their useful life be redesigned? We believe we can.
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