Uniting and activating powerful voices for ocean conservation

Why we need a plastic deposit refund system

Richard Branson

One of the most common objects we all see every day now – whether on land, the coastline or at sea - are discarded plastic bottles. The statistics are truly staggering - 700,000 plastic bottles are littered every day in the UK alone. 255 million bottles annually are not recycled. The current system is utterly failing to match the explosion of plastic use.

The impact this is having on the ocean has brought the plastic pollution crisis top of mind. Around eight million tonnes of plastic makes its way to sea every year. Dropped, discarded, overlooked and escaping into the environment, it ends up on once-untouched beaches in the Pacific, in the bellies of roaming seabirds, in the deepest ocean trenches or floating next to you in the sea. Plastics are now even present in seafood sold for human consumption.

We can’t just litter pick our way out of the problem. Marine plastic pollution has sadly become an expected part of our ocean experiences. Should there be no change in our habits, it is estimated that there will soon be more plastic than fish in the ocean.

A plastic-free ocean will need progressive government policies and a plastics industry that incentivises design and systems to trap plastic in the economy rather than the environment. Governments around the world are now starting to act to stop the ocean succumbing to plastics. For example, In the UK, the 5p plastic bag charge has stopped over nine billion plastic bags from being used. But what about plastic bottles, which take 450 years to break down in the sea? They don’t biodegrade, just fragmenting over time into smaller and smaller particles lasting indefinitely in the environment and causing harm to marine life as it enters the food chain.

Read the full blog